The problem with economic blackouts.

Back in my simple living days, one of the practices I adopted, and still do most years, is to observe Buy Nothing Day. It's always the day after Thanksgiving (that's the day after the fourth Thursday in November, if you're not an American), which is also known as Black Friday -- aka the day retailers typically make enough money on Christmas sales to put them in the black for the year. The idea is to consciously refuse to participate in the sort of shopping behavior that used to cause mobs to line up before stores opened at 6:00 a.m. and stampede to buy the low, low priced doorbuster items before they ran out.

I honestly don't know whether Buy Nothing Day ever made a dent in sales at the big-box stores. I do know that shopping habits have changed over the past 20 to 25 years. Now, a lot of folks shop online, and Black Friday has become a multiweek juggernaut. I'm certain you've noticed. We now have "Early Black Friday" sales that start weeks before Thanksgiving; Small Business Saturday; Cyber Monday; and so on. (There's also a Giving Tuesday, when you're supposed to make a donation to your favorite charity.) 

The thing is that shoppers -- even the Buy Nothing folks -- still spend as much on holiday gifts as they ever did, or maybe more. They just shop on a different day than the day after Thanksgiving.

Which brings me to this coming Friday... and the weeks ahead. 

One of my daughters texted this meme to me. I'm sure you've seen similar ones floating around on social media. For starters, we're all supposed to avoid spending any money at all this Friday, February 28th. There are exceptions for critical things such as medicine. And participants are encouraged to make purchases that day, if they do have to shop, from small, local businesses. 

The original aim was to hurt the bottom lines of companies that have rolled back DEI -- diversity, equity, and inclusion -- policies. But it has somehow morphed into a new Buy Nothing Day.

I'm going to participate. But I don't know how much of a dent it will make for us to curtail discretionary spending for a single day. Just like on the traditional Buy Nothing Day, people who keep their debit cards in their wallets this coming Friday will likely just shift their shopping to another day. And just like with Buy Nothing Day, there's no good way to gauge how much of an impact a one-day boycott will make on these giant corporations, because that's not how companies report their earnings. As a financial literacy instructor told Newsweek: "While these blackouts are normally done with the hope of positive implications, the reality is past data indicates they lead to little financial data from most major companies. At the end of the day, even if consumers support the cause, they're going to continue to fulfill their purchasing needs and desires."

As for the follow-up boycotts and economic blackout days: do we really think most Americans have an attention span long enough to remember not to buy General Mills products at the end of April? I'm not even sure the enthusiasm will carry through mid-March.

No, I believe that if we really want to make an impression on corporate America, the answer is to quit our conspicuous consumption habit entirely. 

Right after 9/11 happened, President Bush the Younger (satirist Molly Ivins used to call him Shrub to differentiate him from his father) went on TV to address the country, and one thing he said kind of stuck out like a sore thumb for me. He told us that no matter what, we should not stop shopping. I swear I am not making this up. Yes, you're scared; yes, the U.S. is under attack; yes, your government is going to find the perpetrators and make them pay; but don't let it stop you from spending money at the mall. 

Why did he say that? Because retail sales are a huge driver of our economy. It depends on regular people regularly buying stuff we only think we need. If people had quit shopping in the wake of 9/11, the economy would have tanked. 

You want to cut into the power our corporate overlords have over us? Quit giving them your money. And not just for a day or a week. Permanently. Or as permanently as you can manage it.

That is probably a bridge too far right now, when some folks may be using retail therapy to avoid paying attention to the shitshow in DC. Although the newly unemployed among the federal workforce, and those to lose their jobs shortly when the ripple effects take hold, may be forced to cut back on their spending anyway. But for the rest of us: think about it.

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There are also calls for a national strike on Friday, March 14th. Unfortunately, I can't take that day off; the legislature will still be in session for another week after that. But maybe you can.

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These moments of conspicuously consumptive blogginess have been brought to you, as a public service, by Lynne Cantwell. Stay safe!