Monday, September 5, 2011

Social media advertising, or: Today's a holiday, but I didn't get time and a half.

Happy Labor Day.  So far today, I've finished a sweater, taken a picture of it, uploaded the pic to Ravelry, and blogged there about the project.  I've also posted a reply in a writer's usergroup on LinkedIn.  And put up my first post on Kindleboards (mainly so I could add the SwanSong link to my sig).  And set up a fan page on Facebook.  And linked the Facebook fan page and my Goodreads author page to the Twitter account (which is a good thing, because I've admittedly not quite got the hang of Twitter yet), and linked this blog to, uh, something.  I think it was Facebook, but I'm not sure now -- I kinda got lost during the linking frenzy.

And then I realized I need to post here.  If it all works out, posting here will send a notice to the FB fan page, which will send a link to Twitter, which is already linked to my author page at Amazon.  Seamless integration is a fine thing, no?

Welcome to the brave new world of the indie author.

Yesterday, Amy and I stopped by our local Borders to see if there was anything left worth buying ("FINAL 10 DAYS!!!").  While hunting for books in the business section on mediation or negotiation (prep for this year's NaNo novel), we came across several books on advertising via social media.  I didn't buy any of them, tho -- I figure that as fast as things move on teh intarwebz, they'll all be outdated in a week or two.

I already know the basic theory anyhow:  "Blog it, and they will come."  Of course, everybody's blogging these days.  So the challenge is to rise above the noise.  There are various suggestions -- tweet every day (really?  I'm not that interesting, honest); set up a FB fan page and post every day; join a bunch of discussion boards and become a valued member by (wait for it) posting every day.  And link everything to everything else in a moebius strip of self-reference. I gotta tell ya, this is starting to sound suspiciously like work.  Plus I'm not sure that I won't end up just talking to myself and selling no books, after all.

Oh yeah, I'm also supposed to be writing books, so that I have something to sell!  [whacks forehead]

Oh yeah, I have to tell you about signing up for Goodreads.  When I put in my name, Goodreads said:  "Are you the Lynne Cantwell who wrote 'Best in Show'?"  And there it was, the cover art for one of my short stories at Calderwood Books.  So I said, "Why, yes, I am!" And then Goodreads said, "Would you like an author page on Goodreads?"  And I said, "Why not?"  So, hey presto, I have an author page on Goodreads.  No idea who put up the cover art for "Best in Show" -- nobody has rated the story.  In any case, it feels pretty good to have *one* page somewhere on the web with links to all my published fiction.  I guess I should put up the cover art to my stuff on my FB fan page, so that I have everything there, as well.  Sigh.

Okay, hitting "publish" now.  Let's see if this Rube Goldberg contraption I've built actually works.  And then maybe I'll go and knit some more.  Or maybe take a nap.
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